Branding | Flower Shop | Madame Von Bloom

A brand identity for a florist based in France, blending flowers with a retro, kitsch and slightly surreal visual universe. The identity includes a custom logo, graphic symbols, typography, color palette, packaging, stationery, signage and motion.

An identity that blooms in the dark,

and isn't afraid to look you in the eye.

Madame von Bloom is a creative project by a French florist with an unconventional, artistic approach to floral arrangements and a fascination for the strange. The brief called for a visual identity that could bring flowers and something darker together, without losing a sense of play.

The logo design centers on one symbol: an eye nested inside a chrysanthemum. From there, the visual identity draws from retro horror cinema, vintage print and a touch of kitsch, expressed through bold theatrical type, hand-drawn symbols and grainy retro textures, applied across a full system spanning business cards, stickers, signage and wrapping paper.